NEW! Successful Event Planning

HSC Workshops Series Header

with Vicki Taylor Brous
Wednesday, October 25, 2017
9:00 am – 12:00 pm
Fee $70, includes refreshments

Borg Warner Conference Room, Tompkins County Public Library,
E. Green St. at S. Cayuga St., Ithaca (driving and access directions below)
Presented by the Human Services Coalition
Co-sponsored by the Tompkins County Public Library

Join us to learn the ins and outs of special event planning and management. This workshop will teach you how to design
and manage events for fundraising, education, outreach purposes. Whether you are looking to organize a 5K race or a gala
benefit, learn winning tools and processes that will make your event a success, now and in the future.

Topics will include:

• Event design – defining the role of events, defining purpose and objectives, and avoiding common design
• How to create budgets and articulate fundraising goals
• Promotion, marketing, and media
• Volunteer management & training
• Logistics management such as venue, technology, contracts, and vendor management
• Legal, insurance, and risk management
• Sustainable event planning
• How to measure and evaluate event outcomes to determine success

Participants will leave with templates and examples to use for their own events including checklists, spreadsheets, and
access to a wealth of online resources.

About the Presenter:
Vicki Taylor Brous is the owner of Brous Consulting, a woman-owned, Ithaca based, marketing, events, and public relations
firm that focuses on affordable solutions for individuals, small businesses, and non-profit organizations. Prior to starting
Brous Consulting, Vicki worked for eight years at the Downtown Ithaca Alliance, a non-profit business improvement district,
overseeing marketing and events.

Seeing the everyday struggles of businesses to fulfill their marketing and event needs, on top of the many hats that
business owners already wear, Vicki started her business to provide comprehensive marketing, public relations, event
services, and instruction. For over 20 years, she has worked with countless community organizations assisting with
fundraising, grant writing, events, and strategic planning, including Willie Nelson’s Farm Aid, and as the Director of local
favorite, the Ithaca Festival. She teaches Meeting and Event Management at Ithaca College.

Registration and Payment
Register online at If you are unable to register and pay online please call 607.273.8686 or

Cancellation Policy
All registration sales are final. At times a workshop may be cancelled due to inclement weather or other issues. If this
occurs, we will post the cancellation on our website:, email all registered participants, and refund
any prepaid fees. If you plan to walk-in, please check our website for the most up-to-date information prior to attending.

Limited scholarships are available to agencies whose non-profit board and staff members cannot attend without one. To
request a scholarship, email: in advance of the workshop.

Coffee, other drinks, and snacks are provided at all workshops; lunch is not provided. Attendees at sessions in the Borg
Warner Room may leave and eat lunch on the beautiful Ithaca Commons.

Special Needs
Please notify us if you have any special needs; the Coalition wishes to make its workshops accessible to everyone.
For the comfort of everyone, HSC workshops are fragrance free. We appreciate your cooperation.

Parking and Directions

The Coalition is a United Way agency

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