Social Media Strategies for Nonprofits

HSC Workshops Banner
with Christopher Pollock
October 30, 2018
9:00 am – 12:00 pm
Fee $70, includes light refreshments

REGISTER ONLINE at www.hsctc.org/workshops
Borg Warner Conference Room, Tompkins County Public Library,
E. Green St. at S. Cayuga St., Ithaca (driving and access directions below)
Presented by the Human Services Coalition
Co-sponsored by the Tompkins County Public Library

This workshop is for communications managers, campaign directors, community outreach coordinators, development directors and others who supervise or contribute to their organization’s social media presence.

In this three-hour workshop, you will learn the basics of how nonprofits can make effective use of Facebook, Twitter, and other social media platforms to enhance marketing, communications, and fundraising efforts.

Don’t have a budget — or staff? Don’t worry: you have options.

About the Presenter:

With more than 15 years of nonprofit and higher education communications experience, Chris has led or contributed to a broad set of strategic communications efforts, including direct mail, email and social media campaigns, websites, fundraising proposals, speechwriting, and more.

Since August 2017, Chris has been the Director of Communications and Marketing at Wells College, where serves as the college’s lead for all institutional messaging and strategic communications, brand strategy, and marketing. This is his second stint at Wells College, where he served as Staff Writer from 2005 to 2007.

Prior to his current role, Chris was Director of Advancement Communications at Ithaca College, where he spearheaded communications efforts in support of philanthropic and engagement efforts, partnering with the college’s alumni relations, annual fund, donor relations, development, and marketing communications teams on
a variety of strategic projects.

Prior to his career in higher education, Chris also held positions at the National Geographic Society, Microsoft, and The Washington Post. He received a B.S. in Humanities and International Affairs from Georgetown University’s Walsh School of Foreign Service and an M.S. in Media Management from the Newhouse School of
Public Communications at Syracuse University.

Registration and Payment

Register online at www.hsctc.org/workshops. If you are unable to register and pay online please call 607.273.8686 or
email registration@hsctc.org.

Cancellation Policy

All registration sales are final – we are unable to refund or transfer fees onto a different workshop for missed
sessions. At times a workshop may be cancelled due to inclement weather or other issues. If this occurs, we will post the
cancellation on our website: www.hsctc.org/workshops, email all registered participants, and refund any prepaid fees. If you
plan to walk-in, please check our website for the most up-to-date information prior to attending.

Scholarships

Limited scholarships are available to agencies whose non-profit board and staff members cannot attend without one. To
request a scholarship, email: registration@hsctc.org in advance of the workshop.

Snacks

Coffee, other drinks, and snacks are provided at all workshops; lunch is not provided. Attendees at sessions in the Borg
Warner Room may leave and eat lunch on the beautiful Ithaca Commons.

Special Needs

Please notify us if you have any special needs; the Coalition wishes to make its workshops accessible to everyone.
For the comfort of everyone, HSC workshops are fragrance free. We appreciate your cooperation.

Parking and Directions

The Coalition is a United Way agency

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